| 000 | 01994cam a2200397 i 4500 | ||
|---|---|---|---|
| 999 |
_c8960 _d8960 |
||
| 001 | 17459747 | ||
| 005 | 20180808095917.0 | ||
| 008 | 120911s2013 enka b 001 0 eng | ||
| 010 | _a 2012036778 | ||
| 020 | _a9781107014961 (hardback) | ||
| 020 | _a9781107649224 (paperback) | ||
| 040 |
_aDLC _beng _cDLC _erda _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.5 _b.P395 2013 |
| 082 | 0 | 0 |
_a658.812 _223 |
| 084 |
_aBUS058000 _2bisacsh |
||
| 100 | 1 | _aPayne, Adrian. | |
| 245 | 1 | 0 |
_aStrategic customer management : _bintegrating relationship marketing and CRM / _cAdrian Payne, Pennie Frow. |
| 250 | _a1st ed | ||
| 264 | 1 |
_aCambridge : _bCambridge University Press, _c2013. |
|
| 300 |
_axvi, 529 pages : _billustrations ; _c26 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _a"The strategic management of customer relationships is a critical activity for all enterprises. The means of effectively managing relationships with customers are typically addressed under the headings of relationship marketing and customer relationship management (CRM), to name but two terms used to describe the management of customer relationships"-- | ||
| 650 | 0 |
_aCustomer relations _xManagement. |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / Sales & Selling. _2bisacsh |
|
| 700 | 1 | _aFrow, Pennie. | |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1302/2012036778-b.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1302/2012036778-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1302/2012036778-t.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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