| 000 | 01023cam a2200301 a 4500 | ||
|---|---|---|---|
| 999 |
_c8994 _d8994 |
||
| 001 | 1124974 | ||
| 005 | 20170307161023.0 | ||
| 008 | 941101s1995 njua b 001 0 eng | ||
| 010 | _a 94024025 | ||
| 020 | _a0136689892 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aLB2847 _b.K68 1994 |
| 082 | 0 | 0 |
_a371.206 _220 |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aStrategic marketing for educational institutions / _cPhilip Kotler, Karen F.A. Fox. |
| 250 | _a2nd ed. | ||
| 260 |
_aEnglewood Cliffs, N.J. : _bPrentice-Hall, _cc1995. |
||
| 300 |
_axii, 484 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aEducation _xMarketing. |
|
| 650 | 0 |
_aSchools _xPublic relations. |
|
| 650 | 0 | _aEducational fund raising. | |
| 650 | 0 | _aEducational planning. | |
| 700 | 1 |
_aFox, Karen F. A., _d1944- |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||