| 000 | 01048cam a2200301 a 4500 | ||
|---|---|---|---|
| 999 |
_c8995 _d8995 |
||
| 001 | 56640169 | ||
| 003 | OCoLC | ||
| 005 | 20170529110314.0 | ||
| 008 | 040721s2005 ne a f b 001 0 eng | ||
| 020 | _a0750659386 (pbk.) | ||
| 040 |
_aUKM _cUKM _dBWK _dOCLCQ _dKSU _dUtOrBLW |
||
| 050 | 4 |
_aHF5415.13 _b.W547 2005 |
|
| 082 | 0 | 4 |
_a658.802 _222 |
| 100 | 1 |
_aWilson, R. M. S. _q(Richard Malcolm Sano), |
|
| 245 | 1 | 0 |
_aStrategic marketing management : _bplanning, implementation and control / _cRichard M.S. Wilson and Colin Gilligan |
| 250 | _aThird edition | ||
| 264 | 1 |
_aAmsterdam ; _aBoston ; _aLondon : _bElsevier/Butterworth-Heinemann, _c2005 |
|
| 300 |
_axii, 867 pages : _billustrations ; _c28 |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references (pages [813]-851) and index | ||
| 650 | 0 |
_aMarketing _xManagement |
|
| 650 | 0 | _aStrategic planning | |
| 700 | 1 | _aGilligan, Colin | |
| 942 |
_2ddc _cBK |
||