The marketing plan handbook /
Wood, Marian Burk.
The marketing plan handbook / Marian Burk Wood, M.B.A. - Fifth edition. - 2014 - xiv, 210 pages : illustrations ; 24 cm. - Always learning .
Includes bibliographical references and index.
Marketing planning : new pace, new possibilities -- Analyzing the current situation -- Understanding markets and customers -- Segmenting, targeting, and positioning -- Planning direction, objectives, and marketing support -- Developing product and brand strategy -- Developing pricing strategy -- Developing channel and logistics strategy -- Developing marketing communications and influence strategy -- Planning metrics and implementation control -- Appendix. Sample marketing plan : PretzL Elegance.
9780133078350 (pbk.) 0133078353 (pbk.)
2012036309
Marketing--Management--Handbooks, manuals, etc.
HF5415.13 / .W66 2014
658.802
The marketing plan handbook / Marian Burk Wood, M.B.A. - Fifth edition. - 2014 - xiv, 210 pages : illustrations ; 24 cm. - Always learning .
Includes bibliographical references and index.
Marketing planning : new pace, new possibilities -- Analyzing the current situation -- Understanding markets and customers -- Segmenting, targeting, and positioning -- Planning direction, objectives, and marketing support -- Developing product and brand strategy -- Developing pricing strategy -- Developing channel and logistics strategy -- Developing marketing communications and influence strategy -- Planning metrics and implementation control -- Appendix. Sample marketing plan : PretzL Elegance.
9780133078350 (pbk.) 0133078353 (pbk.)
2012036309
Marketing--Management--Handbooks, manuals, etc.
HF5415.13 / .W66 2014
658.802