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The marketing plan handbook / Marian Burk Wood, M.B.A.

By: Material type: TextSeries: Always learningPublisher: Boston : Pearson, [2014]Copyright date: ©2014Edition: Fifth editionDescription: xiv, 210 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780133078350 (pbk.)
  • 0133078353 (pbk.)
Subject(s): DDC classification:
  • 658.802 23
LOC classification:
  • HF5415.13 .W66 2014
Contents:
Marketing planning : new pace, new possibilities -- Analyzing the current situation -- Understanding markets and customers -- Segmenting, targeting, and positioning -- Planning direction, objectives, and marketing support -- Developing product and brand strategy -- Developing pricing strategy -- Developing channel and logistics strategy -- Developing marketing communications and influence strategy -- Planning metrics and implementation control -- Appendix. Sample marketing plan : PretzL Elegance.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Centeral Library First floor - Management 658.802 W.M.M 2014 (Browse shelf(Opens below)) Available 22905

Includes bibliographical references and index.

Marketing planning : new pace, new possibilities -- Analyzing the current situation -- Understanding markets and customers -- Segmenting, targeting, and positioning -- Planning direction, objectives, and marketing support -- Developing product and brand strategy -- Developing pricing strategy -- Developing channel and logistics strategy -- Developing marketing communications and influence strategy -- Planning metrics and implementation control -- Appendix. Sample marketing plan : PretzL Elegance.

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