Total relationship marketing :
Gummesson, Evert, 1936-
Total relationship marketing : from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm / Evert Gummesson. - 1st Ed. - Boston, Mass : Butterworth-Heinemann, 1999. - xiii, 281 p. : ill. ; 25 cm.
Includes bibliographical references and index.
075064463X (pbk.)
99025381
Relationship marketing.
HF5415.55 / .G86 1999
658.812
Total relationship marketing : from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm / Evert Gummesson. - 1st Ed. - Boston, Mass : Butterworth-Heinemann, 1999. - xiii, 281 p. : ill. ; 25 cm.
Includes bibliographical references and index.
075064463X (pbk.)
99025381
Relationship marketing.
HF5415.55 / .G86 1999
658.812