Total relationship marketing : from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm / Evert Gummesson.

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TextPublication details: Boston, Mass : Butterworth-Heinemann, 1999.Edition: 1st EdDescription: xiii, 281 p. : ill. ; 25 cmISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Centeral Library First floor - Management				658.812 E.G.T 1999 (Browse shelf(Opens below))					Available			11734

Includes bibliographical references and index.

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