Essentials of strategic management :
Gamble, John
Essentials of strategic management : the quest for competitive advantage / - 3rd ed. - New York, NY : McGraw-Hill/Irwin, c2013. - xl, 519 p. : col ill. ; 26 cm.
Concepts and techniques for crafting and executing strategy -- What is strategy and why is it important? -- Charting a company's direction : vision and mission, objectives and strategy -- What are the industry's driving forces of change and what impact will they have? -- Evaluating a company's resources, cost position, and competitiveness -- The five generic competitive strategies -- Supplementing the chosen competitive strategy : other important business -- Strategies for competing in international markets -- Corporate strategy : diversification and the multibusiness company -- Strategy, ethics, and corporate social responsibility -- Superior strategy execution : another path to competitive advantage -- Cases in crafting and executing strategy -- Indexes -- Organization -- Subject -- Name.
9780078029288 (alk. paper) 0078029287 (alk. paper)
2011046965
Strategic planning.
Business planning.
Competition.
Strategic planning--Case studies.
HD30.28 / .G353 2013
658.4012
Essentials of strategic management : the quest for competitive advantage / - 3rd ed. - New York, NY : McGraw-Hill/Irwin, c2013. - xl, 519 p. : col ill. ; 26 cm.
Concepts and techniques for crafting and executing strategy -- What is strategy and why is it important? -- Charting a company's direction : vision and mission, objectives and strategy -- What are the industry's driving forces of change and what impact will they have? -- Evaluating a company's resources, cost position, and competitiveness -- The five generic competitive strategies -- Supplementing the chosen competitive strategy : other important business -- Strategies for competing in international markets -- Corporate strategy : diversification and the multibusiness company -- Strategy, ethics, and corporate social responsibility -- Superior strategy execution : another path to competitive advantage -- Cases in crafting and executing strategy -- Indexes -- Organization -- Subject -- Name.
9780078029288 (alk. paper) 0078029287 (alk. paper)
2011046965
Strategic planning.
Business planning.
Competition.
Strategic planning--Case studies.
HD30.28 / .G353 2013
658.4012