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Essentials of strategic management : the quest for competitive advantage /

By: Contributor(s): Material type: TextPublication details: New York, NY : McGraw-Hill/Irwin, c2013.Edition: 3rd edDescription: xl, 519 p. : col ill. ; 26 cmISBN:
  • 9780078029288 (alk. paper)
  • 0078029287 (alk. paper)
Subject(s): DDC classification:
  • 658.4012 23
LOC classification:
  • HD30.28 .G353 2013
Contents:
Concepts and techniques for crafting and executing strategy -- What is strategy and why is it important? -- Charting a company's direction : vision and mission, objectives and strategy -- What are the industry's driving forces of change and what impact will they have? -- Evaluating a company's resources, cost position, and competitiveness -- The five generic competitive strategies -- Supplementing the chosen competitive strategy : other important business -- Strategies for competing in international markets -- Corporate strategy : diversification and the multibusiness company -- Strategy, ethics, and corporate social responsibility -- Superior strategy execution : another path to competitive advantage -- Cases in crafting and executing strategy -- Indexes -- Organization -- Subject -- Name.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Centeral Library First floor - Management 658.4012 T.A.C 2014 (Browse shelf(Opens below)) Available 22912
Books Centeral Library First floor - Management 658.4012 T.A.C 2014 (Browse shelf(Opens below)) Available 22913
Books Centeral Library First floor - Management 658.4012 T.A.C 2014 (Browse shelf(Opens below)) Available 22914

Concepts and techniques for crafting and executing strategy -- What is strategy and why is it important? -- Charting a company's direction : vision and mission, objectives and strategy -- What are the industry's driving forces of change and what impact will they have? -- Evaluating a company's resources, cost position, and competitiveness -- The five generic competitive strategies -- Supplementing the chosen competitive strategy : other important business -- Strategies for competing in international markets -- Corporate strategy : diversification and the multibusiness company -- Strategy, ethics, and corporate social responsibility -- Superior strategy execution : another path to competitive advantage -- Cases in crafting and executing strategy -- Indexes -- Organization -- Subject -- Name.

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