Creative strategy in advertising /
Jewler, A. Jerome.
Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Drewniany. - 8th ed. - Belmont, CA : Thomson/Wadsworth, c2005. - xvi, 336 p. : ill. ; 26 cm.
Includes bibliographical references (p. 322-326) and index.
053462510X (pbk.)
2003116833
Advertising copy.
Advertising layout and typography.
HF5825 / .J46 2005
659.132
Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Drewniany. - 8th ed. - Belmont, CA : Thomson/Wadsworth, c2005. - xvi, 336 p. : ill. ; 26 cm.
Includes bibliographical references (p. 322-326) and index.
053462510X (pbk.)
2003116833
Advertising copy.
Advertising layout and typography.
HF5825 / .J46 2005
659.132