Creative strategy in advertising / (Record no. 2362)
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000 -LEADER | |
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fixed length control field | 00981cam a2200301 a 4500 |
001 - CONTROL NUMBER | |
control field | 13438195 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20170206092447.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 031218s2005 caua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2003116833 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 053462510X (pbk.) |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (DLC) 2003116833 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
Modifying agency | DLC |
042 ## - AUTHENTICATION CODE | |
Authentication code | pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5825 |
Item number | .J46 2005 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.132 |
Edition number | 22 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Jewler, A. Jerome. |
245 10 - TITLE STATEMENT | |
Title | Creative strategy in advertising / |
Statement of responsibility, etc | A. Jerome Jewler, Bonnie L. Drewniany. |
250 ## - EDITION STATEMENT | |
Edition statement | 8th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Belmont, CA : |
Name of publisher, distributor, etc | Thomson/Wadsworth, |
Date of publication, distribution, etc | c2005. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xvi, 336 p. : |
Other physical details | ill. ; |
Dimensions | 26 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references (p. 322-326) and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising copy. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising layout and typography. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Drewniany, Bonnie L. |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 7 |
b | cbc |
c | orignew |
d | 2 |
e | epcn |
f | 20 |
g | y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Dewey Decimal Classification | Centeral Library | Centeral Library | First Floor - Mass communication | 16.11.2016 | 659.132 J.A.C 2005 | 4362 | 16.11.2016 | 16.11.2016 | Books | |||||
Dewey Decimal Classification | Centeral Library | Centeral Library | First Floor - Mass communication | 21.12.2016 | 659.132 J.A.C 2005 | 4758 | 19.02.2018 | 21.12.2016 | Books | |||||
Dewey Decimal Classification | Centeral Library | Centeral Library | First Floor - Mass communication | 21.12.2016 | 659.132 J.A.C 2005 | 4759 | 21.12.2016 | 21.12.2016 | Books |