Persuasion : understanding, practice, and analysis /
Simons, Herbert W., 1935-
Persuasion : understanding, practice, and analysis / Herbert W. Simons - Second edition - xiv, 366 pages : illustrations ; 25 cm
Includes indexes
Includes bibliographical references (pages 347-356)
Understanding persuasion. Understanding, practice, and analysis -- What is persuasion? -- Generalizing about persuasion -- Behavioral theories of attitude change -- Persuasion and image management -- Persuasion and objectivity: a rhetorical perspective -- Practicing persuasion: the co-active approach. The co-active approach to persuasion -- Audience analysis and adaptation -- Thinking about issues -- Argument and evidence -- Forms and functions of the persuasive speech -- Leading persuasive campaigns -- Persuasion in social conflicts -- Analyzing persuasion/ Doing rhetorical criticism -- Analyzing persuasion in the guise of objectivity -- Analyzing campaign rhetoric
039435401X 9780394354019
Persuasion (Rhetoric)
PN187 / .S5 1986
808
Persuasion : understanding, practice, and analysis / Herbert W. Simons - Second edition - xiv, 366 pages : illustrations ; 25 cm
Includes indexes
Includes bibliographical references (pages 347-356)
Understanding persuasion. Understanding, practice, and analysis -- What is persuasion? -- Generalizing about persuasion -- Behavioral theories of attitude change -- Persuasion and image management -- Persuasion and objectivity: a rhetorical perspective -- Practicing persuasion: the co-active approach. The co-active approach to persuasion -- Audience analysis and adaptation -- Thinking about issues -- Argument and evidence -- Forms and functions of the persuasive speech -- Leading persuasive campaigns -- Persuasion in social conflicts -- Analyzing persuasion/ Doing rhetorical criticism -- Analyzing persuasion in the guise of objectivity -- Analyzing campaign rhetoric
039435401X 9780394354019
Persuasion (Rhetoric)
PN187 / .S5 1986
808