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Persuasion : understanding, practice, and analysis / Herbert W. Simons

By: Material type: TextPublisher: New York : Random House, 1994Edition: Second editionDescription: xiv, 366 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 039435401X
  • 9780394354019
Subject(s): DDC classification:
  • 808 19
LOC classification:
  • PN187 .S5 1986
Contents:
Understanding persuasion. Understanding, practice, and analysis -- What is persuasion? -- Generalizing about persuasion -- Behavioral theories of attitude change -- Persuasion and image management -- Persuasion and objectivity: a rhetorical perspective -- Practicing persuasion: the co-active approach. The co-active approach to persuasion -- Audience analysis and adaptation -- Thinking about issues -- Argument and evidence -- Forms and functions of the persuasive speech -- Leading persuasive campaigns -- Persuasion in social conflicts -- Analyzing persuasion/ Doing rhetorical criticism -- Analyzing persuasion in the guise of objectivity -- Analyzing campaign rhetoric
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Centeral Library First floor - Languages 808 S.H.P 1994 (Browse shelf(Opens below)) Available 3281

Includes indexes

Includes bibliographical references (pages 347-356)

Understanding persuasion. Understanding, practice, and analysis -- What is persuasion? -- Generalizing about persuasion -- Behavioral theories of attitude change -- Persuasion and image management -- Persuasion and objectivity: a rhetorical perspective -- Practicing persuasion: the co-active approach. The co-active approach to persuasion -- Audience analysis and adaptation -- Thinking about issues -- Argument and evidence -- Forms and functions of the persuasive speech -- Leading persuasive campaigns -- Persuasion in social conflicts -- Analyzing persuasion/ Doing rhetorical criticism -- Analyzing persuasion in the guise of objectivity -- Analyzing campaign rhetoric

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