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Marketing planning & strategy : a practical introduction /

Dawes, John (Professor of marketing),

Marketing planning & strategy : a practical introduction / Marketing planning and strategy John Dawes. - xvii, 271 pages ; 25 cm

Includes bibliographical references (pages 257-266) and index.

"This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank"--

ISBN: 9781529760132 9781529760125

LCCN: 2021937536

Subjects--Topical Terms:
Marketing--Planning.
Marketing--Management.

LC Class. No.: HF5415.13 / .D365 2021

Dewey Class. No.: 658.802

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