Marketing planning & strategy : a practical introduction / John Dawes.

By:

Dawes, John (Professor of marketing) [author.]

Material type:

TextPublisher: Los Angeles : SAGE, [2021]Description: xvii, 271 pages ; 25 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781529760132
9781529760125

Other title:

Marketing planning and strategy

Subject(s):

DDC classification:

658.802 23

LOC classification:

HF5415.13 .D365 2021

Summary: "This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank"-- Provided by publisher.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Centeral Library First floor - Management				658.802 D.J.M 2021 (Browse shelf(Opens below))					Available			29652

Includes bibliographical references (pages 257-266) and index.

"This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank"-- Provided by publisher.

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