Research methods for business students /
Saunders, M. N. K.,
Research methods for business students / Mark N. K. Saunders, Philip Lewis, Adrian Thornhill.
- Ninth edition. - 1 online resource
Includes bibliographical references and index.
Research, reflective diaries and the purpose of this book -- Generating a research idea and developing your -- research proposal -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory -- development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Obtaining and evaluating secondary data -- Collecting primary data through observation -- Collecting primary data using interviews and diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report.
9781292402741 9781292402734
2022042533
Business--Research.
Business--Research--Data processing.
HD30.4
650.072
Research methods for business students / Mark N. K. Saunders, Philip Lewis, Adrian Thornhill.
- Ninth edition. - 1 online resource
Includes bibliographical references and index.
Research, reflective diaries and the purpose of this book -- Generating a research idea and developing your -- research proposal -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory -- development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Obtaining and evaluating secondary data -- Collecting primary data through observation -- Collecting primary data using interviews and diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report.
9781292402741 9781292402734
2022042533
Business--Research.
Business--Research--Data processing.
HD30.4
650.072