Research methods for business students / Mark N. K. Saunders, Philip Lewis, Adrian Thornhill.<br>
Material type:
TextPublisher: Harlow, England ; New York : Pearson, 2023Edition: Ninth editionDescription: 1 online resourceContent type: - text
- computer
- online resource
- 9781292402741
- 9781292402734
- 650.072 23/eng/20221107
- HD30.4
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Centeral Library First floor - Management | 650.072 S.M.R 2022 (Browse shelf(Opens below)) | Available | 29749 |
Includes bibliographical references and index.
Research, reflective diaries and the purpose of this book -- Generating a research idea and developing your -- research proposal -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory -- development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Obtaining and evaluating secondary data -- Collecting primary data through observation -- Collecting primary data using interviews and diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report.
Description based on print version record and CIP data provided by publisher; resource not viewed.
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