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Research methods for business students / Mark N. K. Saunders, Philip Lewis, Adrian Thornhill.<br>

By: Contributor(s): Material type: TextPublisher: Harlow, England ; New York : Pearson, 2023Edition: Ninth editionDescription: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781292402741
  • 9781292402734
Subject(s): Additional physical formats: Print version:: Research methods for business studentsDDC classification:
  • 650.072  23/eng/20221107
LOC classification:
  • HD30.4
Contents:
Research, reflective diaries and the purpose of this book -- Generating a research idea and developing your -- research proposal -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory -- development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Obtaining and evaluating secondary data -- Collecting primary data through observation -- Collecting primary data using interviews and diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Centeral Library First floor - Management 650.072 S.M.R 2022 (Browse shelf(Opens below)) Available 29749

Includes bibliographical references and index.

Research, reflective diaries and the purpose of this book -- Generating a research idea and developing your -- research proposal -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory -- development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Obtaining and evaluating secondary data -- Collecting primary data through observation -- Collecting primary data using interviews and diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report.

Description based on print version record and CIP data provided by publisher; resource not viewed.

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