Integrated marketing communications /
Duncan, Tom
Integrated marketing communications / Tom Duncan and Hans Ouwersloot - European ed - London : New York : McGraw-Hill Education (UK) Ltd. ; imprint of The McGraw-Hill Co., c2008 - xviii, 523 p., [16] p. of plates : ill. (some col.) ; 27 cm
Includes bibliographical references and index
0077111206 9780077111205
Communication in marketing
Marketing--Customer services
Interactive marketing
Direct marketing
658.827
Integrated marketing communications / Tom Duncan and Hans Ouwersloot - European ed - London : New York : McGraw-Hill Education (UK) Ltd. ; imprint of The McGraw-Hill Co., c2008 - xviii, 523 p., [16] p. of plates : ill. (some col.) ; 27 cm
Includes bibliographical references and index
0077111206 9780077111205
Communication in marketing
Marketing--Customer services
Interactive marketing
Direct marketing
658.827