Integrated marketing communications / (Record no. 4972)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01043cam a2200325Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 212341310 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170426124255.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070328s2008 enkaf b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0077111206 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780077111205 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .b62620952 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NLGGC |
| Language of cataloging | dut |
| Transcribing agency | NLGGC |
| Description conventions | fobidrtb |
| Modifying agency | OSU |
| -- | UtOrBLW |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | OSUU |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415.123 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | .O99 2008 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415.123 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | .O99 2008 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Duncan, Tom |
| 245 10 - TITLE STATEMENT | |
| Title | Integrated marketing communications / |
| Statement of responsibility, etc | Tom Duncan and Hans Ouwersloot |
| 250 ## - EDITION STATEMENT | |
| Edition statement | European ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London : |
| Name of publisher, distributor, etc | McGraw-Hill Education (UK) Ltd. ; |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | imprint of The McGraw-Hill Co., |
| Date of publication, distribution, etc | c2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 523 p., [16] p. of plates : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 27 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Customer services |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Interactive marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Direct marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Duncan, Tom |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Centeral Library | Centeral Library | First floor - Management | 16.11.2016 | 658.827 D.T.I 2008 | 11694 | 16.11.2016 | 16.11.2016 | Books |