Introduction to sport marketing /
Smith, Aaron, 1972-
Introduction to sport marketing / Aaron C.T. Smith. - 1st ed. - Amsterdam ; Oxford : Elsevier Butterworth-Heinemann, 2008. - xiii, 326 p. : ill. ; 25 cm. - Sport management series . - Sport management series (Oxford, England) .
Includes bibliographical references and index.
This introductory textbook presents the key principles and tools of sport marketing. It includes case studies, exercises, web-based activities and illustrations, highlighting the techniques applicable to the non-profit, professional and government sectors of sport.
0750686855 (pbk.) 9780750686853 (pbk.)
Sports--Marketing.
GV716 / .S552 2008 GV716 / .S552 2008
658.84
Introduction to sport marketing / Aaron C.T. Smith. - 1st ed. - Amsterdam ; Oxford : Elsevier Butterworth-Heinemann, 2008. - xiii, 326 p. : ill. ; 25 cm. - Sport management series . - Sport management series (Oxford, England) .
Includes bibliographical references and index.
This introductory textbook presents the key principles and tools of sport marketing. It includes case studies, exercises, web-based activities and illustrations, highlighting the techniques applicable to the non-profit, professional and government sectors of sport.
0750686855 (pbk.) 9780750686853 (pbk.)
Sports--Marketing.
GV716 / .S552 2008 GV716 / .S552 2008
658.84