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Introduction to sport marketing / Aaron C.T. Smith.

By: Material type: TextSeries: Sport management series (Oxford, England)Publication details: Amsterdam ; Oxford : Elsevier Butterworth-Heinemann, 2008.Edition: 1st edDescription: xiii, 326 p. : ill. ; 25 cmISBN:
  • 0750686855 (pbk.)
  • 9780750686853 (pbk.)
Subject(s): DDC classification:
  • 658.84
LOC classification:
  • GV716 .S552 2008
  • GV716 .S552 2008
This introductory textbook presents the key principles and tools of sport marketing. It includes case studies, exercises, web-based activities and illustrations, highlighting the techniques applicable to the non-profit, professional and government sectors of sport.
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Books Centeral Library First floor - Management 658.84 S.A.I 2008 (Browse shelf(Opens below)) Available 10835

Includes bibliographical references and index.

This introductory textbook presents the key principles and tools of sport marketing. It includes case studies, exercises, web-based activities and illustrations, highlighting the techniques applicable to the non-profit, professional and government sectors of sport.

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