Marketing management :
Mullins, John W.
Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr. - 6th ed. - New York : McGraw-Hill, c2008. - xxii, 533 p. : ill. ; 26 cm. - Mcgraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
9780073529820 (alk. paper) 0073529826 (alk. paper)
2006022082
Marketing--Management.
HF5415.13 / .M352324 2008
658.81
Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr. - 6th ed. - New York : McGraw-Hill, c2008. - xxii, 533 p. : ill. ; 26 cm. - Mcgraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
9780073529820 (alk. paper) 0073529826 (alk. paper)
2006022082
Marketing--Management.
HF5415.13 / .M352324 2008
658.81