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Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr.
Material type:
TextSeries: Mcgraw-Hill/Irwin series in marketingPublication details: New York : McGraw-Hill, c2008.Edition: 6th edDescription: xxii, 533 p. : ill. ; 26 cmISBN: - 9780073529820 (alk. paper)
- 0073529826 (alk. paper)
- 658.81 22
- HF5415.13 .M352324 2008
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Centeral Library First floor - Management | 658.81 M.J.M 2008 (Browse shelf(Opens below)) | Available | 14433 | ||||||||||||||
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Centeral Library First floor - Management | 658.81 M.J.M 2008 (Browse shelf(Opens below)) | Available | 14434 | ||||||||||||||
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Books
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Centeral Library First floor - Management | 658.81 M.J.M 2008 (Browse shelf(Opens below)) | Available | 14435 |
Includes bibliographical references and index.
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