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The fall of advertising and the rise of PR /

Ries, Al.

The fall of advertising and the rise of PR / Al Ries and Laura Ries. - 1st ed. - New York : HarperBusiness, 2002. - xxi, 295 p. : ill. ; 22 cm.

ISBN: 0060081988 (acidfree paper)

LCCN: 2002023294

Subjects--Topical Terms:
Advertising.
Brand name products.
Public relations.

LC Class. No.: HF5823 / .R642 2002

Dewey Class. No.: 659

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