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The fall of advertising and the rise of PR / Al Ries and Laura Ries.
Material type:
TextPublication details: New York : HarperBusiness, 2002.Edition: 1st edDescription: xxi, 295 p. : ill. ; 22 cmISBN: - 0060081988 (acidfree paper)
- 659 21
- HF5823 .R642 2002
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Centeral Library First Floor - Mass communication | 659 R.A.F 2002 (Browse shelf(Opens below)) | Available | 2296 |
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