35986841_10216840653711318_1105697261150535680_n

Consumer behavior and marketing strategy / (Record no. 2122)

MARC details
000 -LEADER
fixed length control field 01261cam a2200349 a 4500
001 - CONTROL NUMBER
control field 71812831
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220815103741.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060929t20082008mauab b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2006032470
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0073529850 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073529851
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BAKER
-- C#P
-- BTCTA
-- YDXCP
-- UtOrBLW
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.3
Item number .P468 2008
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.834
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Peter, J. Paul
245 10 - TITLE STATEMENT
Title Consumer behavior and marketing strategy /
Statement of responsibility, etc J. Paul Peter, Jerry C. Olson
246 14 - VARYING FORM OF TITLE
Title proper/short title Consumer behavior & marketing strategy
250 ## - EDITION STATEMENT
Edition statement Eighth edition
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS
Place of production, publication, distribution, manufacture Boston :
Name of producer, publisher, distributor, manufacturer McGraw-Hill/Irwin,
Date of production, publication, distribution, manufacture 2008.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 555 pages :
Other physical details illustrations, map ;
Dimensions 27 cm
336 ## - CONTENT TYPE
Content Type Term text
Content Type Code txt
Source rdacontent
337 ## - MEDIA TYPE
Media Type Term unmediated
Media Type Code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier Type Term volume
Carrier Type Code nc
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (pages 499-528) and indexes
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Olson, Jerry C.
Fuller form of name (Jerry Corrie),
Dates associated with a name 1944-
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0702/2006032470-d.html">http://www.loc.gov/catdir/enhancements/fy0702/2006032470-d.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0702/2006032470-t.html">http://www.loc.gov/catdir/enhancements/fy0702/2006032470-t.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Date last borrowed
    Dewey Decimal Classification     Centeral Library Centeral Library First floor - Management 16.11.2016   658.834 P.J.C 2008 15121 16.11.2016 16.11.2016 Books  
    Dewey Decimal Classification     Centeral Library Centeral Library First floor - Management 17.12.2016 1 658.834 P.J.C 2008 15117 21.01.2017 17.12.2016 Books 19.01.2017
    Dewey Decimal Classification     Centeral Library Centeral Library First floor - Management 17.12.2016   658.834 P.J.C 2008 15118 17.12.2016 17.12.2016 Books  
    Dewey Decimal Classification     Centeral Library Centeral Library First floor - Management 17.12.2016   658.834 P.J.C 2008 15119 17.12.2016 17.12.2016 Books  
    Dewey Decimal Classification     Centeral Library Centeral Library First floor - Management 17.12.2016   658.834 P.J.C 2008 15120 17.12.2016 17.12.2016 Books