Advertising and promotion : (Record no. 451)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01244pam a2200325 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1181461 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170222113931.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 970714s1998 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 97028715 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256218994 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | .B387 1998 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| Fuller form of name | (George Edward), |
| Dates associated with a name | 1951- |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and promotion : |
| Remainder of title | an integrated marketing communications perspective / |
| Statement of responsibility, etc | George E. Belch & Michael A. Belch. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston, Mass : |
| Name of publisher, distributor, etc | Irwin/McGraw-Hill, |
| Date of publication, distribution, etc | c1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 762 p. : |
| Other physical details | ill. ; |
| Dimensions | 29 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Irwin/McGraw-Hill series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 725-743) and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales promotion. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| Fuller form of name | (George Edward), |
| Dates associated with a name | 1951- |
| Title of a work | Introduction to advertising and promotion. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type | Source of classification or shelving scheme | Total Renewals | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Centeral Library | Centeral Library | First floor - Management | 16.11.2016 | 1 | 659.1 B.G.A 1998 | 1480 | 10.10.2017 | 10.10.2017 | 16.11.2016 | Books | |||||||
| Centeral Library | Centeral Library | First floor - Management | 18.11.2016 | 1 | 659.1 B.G.A 1998 | 3909 | 01.11.2017 | 17.10.2017 | 18.11.2016 | Books | Dewey Decimal Classification | 1 | |||||
| Centeral Library | Centeral Library | First floor - Management | 30.05.2017 | 659.1 B.G.A 1998 | 900048008 | 30.05.2017 | 30.05.2017 | Compact Disk | Dewey Decimal Classification | 250 MGT | |||||||
| Centeral Library | Centeral Library | First floor - Management | 30.05.2017 | 659.1 B.G.A 1998 | 900048019 | 30.05.2017 | 30.05.2017 | Compact Disk | Dewey Decimal Classification | 251 MGT | |||||||
| Centeral Library | Centeral Library | First floor - Management | 30.05.2017 | 659.1 B.G.A 1998 | 90004802 | 30.05.2017 | 30.05.2017 | Compact Disk | Dewey Decimal Classification | 252 MGT | |||||||
| Centeral Library | Centeral Library | First floor - Management | 30.05.2017 | 659.1 B.G.A 1998 | 900047996 | 30.05.2017 | 30.05.2017 | Compact Disk | Dewey Decimal Classification | 253 MGT | |||||||
| Centeral Library | Centeral Library | First floor - Management | 11.06.2017 | 659.1 B.G.A 1998 | 900050358 | 11.06.2017 | 11.06.2017 | Compact Disk | Dewey Decimal Classification | 383 MGT | |||||||
| Centeral Library | Centeral Library | First floor - Management | 16.08.2017 | 659.1 B.G.A 1998 | 900047679 | 16.08.2017 | 16.08.2017 | Compact Disk | Dewey Decimal Classification | 222 MGT |