Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Material type:
TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass : Irwin/McGraw-Hill, c1998.Edition: 4th edDescription: xxii, 762 p. : ill. ; 29 cmISBN: - 0256218994
- 659.1 21
- HF5823 .B387 1998
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Centeral Library First floor - Management | 659.1 B.G.A 1998 (Browse shelf(Opens below)) | Available | 222 MGT | 900047679 | |||||||||||||
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Centeral Library First floor - Management | 659.1 B.G.A 1998 (Browse shelf(Opens below)) | Available | 383 MGT | 900050358 | |||||||||||||
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Centeral Library First floor - Management | 659.1 B.G.A 1998 (Browse shelf(Opens below)) | Available | 250 MGT | 900048008 | |||||||||||||
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Centeral Library First floor - Management | 659.1 B.G.A 1998 (Browse shelf(Opens below)) | Available | 251 MGT | 900048019 | |||||||||||||
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Centeral Library First floor - Management | 659.1 B.G.A 1998 (Browse shelf(Opens below)) | Available | 252 MGT | 90004802 | |||||||||||||
Compact Disk
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Centeral Library First floor - Management | 659.1 B.G.A 1998 (Browse shelf(Opens below)) | Available | 253 MGT | 900047996 | |||||||||||||
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Centeral Library First floor - Management | 659.1 B.G.A 1998 (Browse shelf(Opens below)) | Available | 3909 | ||||||||||||||
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Centeral Library First floor - Management | 659.1 B.G.A 1998 (Browse shelf(Opens below)) | Available | 1480 |
Includes bibliographical references (p. 725-743) and indexes.
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