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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Contributor(s): Material type: TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass : Irwin/McGraw-Hill, c1998.Edition: 4th edDescription: xxii, 762 p. : ill. ; 29 cmISBN:
  • 0256218994
Subject(s): DDC classification:
  • 659.1  21
LOC classification:
  • HF5823 .B387 1998
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Compact Disk Centeral Library First floor - Management 659.1 B.G.A 1998 (Browse shelf(Opens below)) Available 222 MGT 900047679
Compact Disk Centeral Library First floor - Management 659.1 B.G.A 1998 (Browse shelf(Opens below)) Available 383 MGT 900050358
Compact Disk Centeral Library First floor - Management 659.1 B.G.A 1998 (Browse shelf(Opens below)) Available 250 MGT 900048008
Compact Disk Centeral Library First floor - Management 659.1 B.G.A 1998 (Browse shelf(Opens below)) Available 251 MGT 900048019
Compact Disk Centeral Library First floor - Management 659.1 B.G.A 1998 (Browse shelf(Opens below)) Available 252 MGT 90004802
Compact Disk Centeral Library First floor - Management 659.1 B.G.A 1998 (Browse shelf(Opens below)) Available 253 MGT 900047996
Books Centeral Library First floor - Management 659.1 B.G.A 1998 (Browse shelf(Opens below)) Available 3909
Books Centeral Library First floor - Management 659.1 B.G.A 1998 (Browse shelf(Opens below)) Available 1480

Includes bibliographical references (p. 725-743) and indexes.

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