35986841_10216840653711318_1105697261150535680_n

Advertising and promotion : (Record no. 452)

MARC details
000 -LEADER
fixed length control field 01199cam a22003254a 4500
001 - CONTROL NUMBER
control field 13053827
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170211115749.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 030110s2004 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2003042015
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072536764 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071214380 (international : alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .B387 2004
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
Fuller form of name (George Edward),
Dates associated with a name 1951-
245 10 - TITLE STATEMENT
Title Advertising and promotion :
Remainder of title an integrated marketing communications perspective /
Statement of responsibility, etc George E. Belch & Michael A. Belch.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc c2004.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 779, [67] p. :
Other physical details col. ill. ;
Dimensions 28 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill/Irwin series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. EN1-EN25) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Source of classification or shelving scheme Total Renewals Date last borrowed
        Centeral Library Centeral Library First Floor - Mass communication 16.11.2016   659.1 B.G.A 2004 4385 16.11.2016 16.11.2016 Books      
        Centeral Library Centeral Library First Floor - Mass communication 25.11.2016   659.1 B.G.A 2004 3263 25.11.2016 25.11.2016 Books Dewey Decimal Classification    
        Centeral Library Centeral Library First Floor - Mass communication 25.11.2016   659.1 B.G.A 2004 3452 25.11.2016 25.11.2016 Books Dewey Decimal Classification    
        Centeral Library Centeral Library First Floor - Mass communication 25.11.2016   659.1 B.G.A 2004 4402 25.11.2016 25.11.2016 Books Dewey Decimal Classification    
        Centeral Library Centeral Library First Floor - Mass communication 17.12.2017   659.1 B.G.A 2004 3263-7 17.12.2017 17.12.2017 Books Dewey Decimal Classification    
        Centeral Library Centeral Library First Floor - Mass communication 18.12.2024 1 659.1 B.G.A 2004 4401 06.01.2025 18.12.2024 Books Dewey Decimal Classification 1 18.12.2024