35986841_10216840653711318_1105697261150535680_n
Amazon cover image
Image from Amazon.com

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Contributor(s): Material type: TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill, c2004.Edition: 6th edDescription: xxvi, 779, [67] p. : col. ill. ; 28 cmISBN:
  • 0072536764 (alk. paper)
  • 0071214380 (international : alk. paper)
Subject(s): DDC classification:
  • 659.1 21
LOC classification:
  • HF5823 .B387 2004
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Centeral Library First Floor - Mass communication 659.1 B.G.A 2004 (Browse shelf(Opens below)) Available 4401
Books Centeral Library First Floor - Mass communication 659.1 B.G.A 2004 (Browse shelf(Opens below)) Available 3263-7
Books Centeral Library First Floor - Mass communication 659.1 B.G.A 2004 (Browse shelf(Opens below)) Available 3263
Books Centeral Library First Floor - Mass communication 659.1 B.G.A 2004 (Browse shelf(Opens below)) Available 3452
Books Centeral Library First Floor - Mass communication 659.1 B.G.A 2004 (Browse shelf(Opens below)) Available 4402
Books Centeral Library First Floor - Mass communication 659.1 B.G.A 2004 (Browse shelf(Opens below)) Available 4385

Includes bibliographical references (p. EN1-EN25) and index.

There are no comments on this title.

to post a comment.
Share