35986841_10216840653711318_1105697261150535680_n

Advertising and promotion : (Record no. 454)

MARC details
000 -LEADER
fixed length control field 01196cam a22003374a 4500
001 - CONTROL NUMBER
control field 14285210
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170131190550.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060303s2007 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2006043829
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0073101265 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073101262
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm64689024
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency C#P
-- BAKER
-- NLGGC
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .B387 2007
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 22
Item number B.G.A
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 85.40
Source of number bcl
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
Fuller form of name (George Edward),
Dates associated with a name 1951-
245 10 - TITLE STATEMENT
Title Advertising and promotion :
Remainder of title an integrated marketing communications perspective / 7th edition
Statement of responsibility, etc George E. Belch & Michael A. Belch.
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc McGraw-Hill Irwin,
Date of publication, distribution, etc c2007.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 820 p. :
Other physical details col. ill. ;
Dimensions 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 763-789) and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Source of classification or shelving scheme Date last borrowed Public note
        Centeral Library Centeral Library First floor - Management 16.11.2016   659.1 B.G.A 2007 10353 16.11.2016 16.11.2016 Books      
        Centeral Library Centeral Library First floor - Management 16.11.2016   659.1 B.G.A 2007 4472 16.11.2016 16.11.2016 Books Dewey Decimal Classification    
        Centeral Library Centeral Library First floor - Management 16.11.2016   659.1 B.G.A 2007 4473 16.11.2016 16.11.2016 Books Dewey Decimal Classification    
        Centeral Library Centeral Library First floor - Management 16.11.2016   659.1 B.G.A 2007 4475 16.11.2016 16.11.2016 Books Dewey Decimal Classification    
        Centeral Library Centeral Library First floor - Management 16.11.2016   659.1 B.G.A 2007 4958 16.11.2016 16.11.2016 Books Dewey Decimal Classification    
        Centeral Library Centeral Library First floor - Management 16.11.2016   659.1 B.G.A 2007 4959 16.11.2016 16.11.2016 Books Dewey Decimal Classification    
        Centeral Library Centeral Library First floor - Management 16.11.2016   659.1 B.G.A 2007 4960 16.11.2016 16.11.2016 Books Dewey Decimal Classification    
        Centeral Library Centeral Library First floor - Management 16.11.2016 1 659.1 B.G.A 2007 5098 09.01.2023 16.11.2016 Books Dewey Decimal Classification 19.10.2022  
        Centeral Library Centeral Library First floor - Management 16.11.2016   659.1 B.G.A 2007 5464 16.11.2016 16.11.2016 Books Dewey Decimal Classification    
        Centeral Library Centeral Library First floor - Management 16.11.2016   659.1 B.G.A 2007 5465 16.11.2016 16.11.2016 Books Dewey Decimal Classification    
        Centeral Library Centeral Library First floor - Management 16.11.2016   659.1 B.G.A 2007 5466 16.11.2016 16.11.2016 Books Dewey Decimal Classification    
        Centeral Library Centeral Library First floor - Management 16.11.2016   659.1 B.G.A 2007 10896 16.11.2016 16.11.2016 Books Dewey Decimal Classification    
        Centeral Library Centeral Library First floor - Management 16.11.2016   659.1 B.G.A 2007 10353-1 16.11.2016 16.11.2016 Books Dewey Decimal Classification    
        Centeral Library Centeral Library First floor - Management 16.11.2016   659.1 B.G.A 2007 10774-1 16.11.2016 16.11.2016 Books Dewey Decimal Classification    
        Centeral Library Centeral Library First floor - Management 16.11.2016   659.1 B.G.A 2007 10774-2 16.11.2016 16.11.2016 Books Dewey Decimal Classification    
        Centeral Library Centeral Library First floor - Management 16.11.2016   659.1 B.G.A 2007 10853-2 16.11.2016 16.11.2016 Books Dewey Decimal Classification    
        Centeral Library Centeral Library First floor - Management 16.11.2016   659.1 B.G.A 2007 10853-3 16.11.2016 16.11.2016 Books Dewey Decimal Classification    
        Centeral Library Centeral Library First floor - Management 16.11.2016   659.1 B.G.A 2007 4472-1 16.11.2016 16.11.2016 Books Dewey Decimal Classification    
        Centeral Library Centeral Library First floor - Management 16.11.2016   659.1 B.G.A 2007 4472-4 16.11.2016 16.11.2016 Books Dewey Decimal Classification    
        Centeral Library Centeral Library First floor - Management 16.11.2016   659.1 B.G.A 2007 4472-5 16.11.2016 16.11.2016 Books Dewey Decimal Classification    
        Centeral Library Centeral Library First floor - Management 16.11.2016   659.1 B.G.A 2007 4472-6 16.11.2016 16.11.2016 Books Dewey Decimal Classification    
        Centeral Library Centeral Library First floor - Management 16.11.2016   659.1 B.G.A 2007 4472-7 16.11.2016 16.11.2016 Books Dewey Decimal Classification    
        Centeral Library Centeral Library First floor - Management 16.11.2016   659.1 B.G.A 2007 4472-8 16.11.2016 16.11.2016 Books Dewey Decimal Classification    
        Centeral Library Centeral Library First floor - Management 16.11.2016   659.1 B.G.A 2007 5467-1 16.11.2016 16.11.2016 Books Dewey Decimal Classification    
        Centeral Library Centeral Library First floor - Management 11.06.2017   659.1 B.G.A 2007 900048007 11.06.2017 11.06.2017 Compact Disk Dewey Decimal Classification   249 MGT
        Centeral Library Centeral Library First floor - Management 10.07.2017   659.1 B.G.A 2007 900047442 10.07.2017 10.07.2017 Compact Disk Dewey Decimal Classification   152 MGT 2 of 6
        Centeral Library Centeral Library First floor - Management 10.07.2017   659.1 B.G.A 2007 900047441 10.07.2017 10.07.2017 Compact Disk Dewey Decimal Classification   151 MGT 1 of 6
        Centeral Library Centeral Library First floor - Management 10.07.2017   659.1 B.G.A 2007 900047443 10.07.2017 10.07.2017 Compact Disk Dewey Decimal Classification   153 MGT 3 of 6
        Centeral Library Centeral Library First floor - Management 10.07.2017   659.1 B.G.A 2007 900047444 10.07.2017 10.07.2017 Compact Disk Dewey Decimal Classification   154 MGT 4 of 6
        Centeral Library Centeral Library First floor - Management 10.07.2017   659.1 B.G.A 2007 900047445 10.07.2017 10.07.2017 Compact Disk Dewey Decimal Classification   155 MGT 5 of 6
        Centeral Library Centeral Library First floor - Management 26.07.2017   659.1 B.G.A 2007 900047526 26.07.2017 26.07.2017 Compact Disk Dewey Decimal Classification   162 MGT6 OF 6