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Advertising and promotion : an integrated marketing communications perspective / 7th edition George E. Belch & Michael A. Belch.

By: Contributor(s): Material type: TextPublication details: Boston : McGraw-Hill Irwin, c2007.Edition: 7th edDescription: xxvi, 820 p. : col. ill. ; 29 cmISBN:
  • 0073101265 (alk. paper)
  • 9780073101262
Subject(s): DDC classification:
  • 659.1 22 B.G.A
LOC classification:
  • HF5823 .B387 2007
Other classification:
  • 85.40
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Compact Disk Centeral Library First floor - Management 659.1 B.G.A 2007 (Browse shelf(Opens below)) Available 162 MGT6 OF 6 900047526
Compact Disk Centeral Library First floor - Management 659.1 B.G.A 2007 (Browse shelf(Opens below)) Available 152 MGT 2 of 6 900047442
Compact Disk Centeral Library First floor - Management 659.1 B.G.A 2007 (Browse shelf(Opens below)) Available 151 MGT 1 of 6 900047441
Compact Disk Centeral Library First floor - Management 659.1 B.G.A 2007 (Browse shelf(Opens below)) Available 153 MGT 3 of 6 900047443
Compact Disk Centeral Library First floor - Management 659.1 B.G.A 2007 (Browse shelf(Opens below)) Available 154 MGT 4 of 6 900047444
Compact Disk Centeral Library First floor - Management 659.1 B.G.A 2007 (Browse shelf(Opens below)) Available 155 MGT 5 of 6 900047445
Compact Disk Centeral Library First floor - Management 659.1 B.G.A 2007 (Browse shelf(Opens below)) Available 249 MGT 900048007
Books Centeral Library First floor - Management 659.1 B.G.A 2007 (Browse shelf(Opens below)) Available 10353
Books Centeral Library First floor - Management 659.1 B.G.A 2007 (Browse shelf(Opens below)) Available 4472
Books Centeral Library First floor - Management 659.1 B.G.A 2007 (Browse shelf(Opens below)) Available 4473
Books Centeral Library First floor - Management 659.1 B.G.A 2007 (Browse shelf(Opens below)) Available 4475
Books Centeral Library First floor - Management 659.1 B.G.A 2007 (Browse shelf(Opens below)) Available 4958
Books Centeral Library First floor - Management 659.1 B.G.A 2007 (Browse shelf(Opens below)) Available 4959
Books Centeral Library First floor - Management 659.1 B.G.A 2007 (Browse shelf(Opens below)) Available 4960
Books Centeral Library First floor - Management 659.1 B.G.A 2007 (Browse shelf(Opens below)) Available 5098
Books Centeral Library First floor - Management 659.1 B.G.A 2007 (Browse shelf(Opens below)) Available 5464
Books Centeral Library First floor - Management 659.1 B.G.A 2007 (Browse shelf(Opens below)) Available 5465
Books Centeral Library First floor - Management 659.1 B.G.A 2007 (Browse shelf(Opens below)) Available 5466
Books Centeral Library First floor - Management 659.1 B.G.A 2007 (Browse shelf(Opens below)) Available 10896
Books Centeral Library First floor - Management 659.1 B.G.A 2007 (Browse shelf(Opens below)) Available 10353-1
Books Centeral Library First floor - Management 659.1 B.G.A 2007 (Browse shelf(Opens below)) Available 10774-1
Books Centeral Library First floor - Management 659.1 B.G.A 2007 (Browse shelf(Opens below)) Available 10774-2
Books Centeral Library First floor - Management 659.1 B.G.A 2007 (Browse shelf(Opens below)) Available 10853-2
Books Centeral Library First floor - Management 659.1 B.G.A 2007 (Browse shelf(Opens below)) Available 10853-3
Books Centeral Library First floor - Management 659.1 B.G.A 2007 (Browse shelf(Opens below)) Available 4472-1
Books Centeral Library First floor - Management 659.1 B.G.A 2007 (Browse shelf(Opens below)) Available 4472-4
Books Centeral Library First floor - Management 659.1 B.G.A 2007 (Browse shelf(Opens below)) Available 4472-5
Books Centeral Library First floor - Management 659.1 B.G.A 2007 (Browse shelf(Opens below)) Available 4472-6
Books Centeral Library First floor - Management 659.1 B.G.A 2007 (Browse shelf(Opens below)) Available 4472-7
Books Centeral Library First floor - Management 659.1 B.G.A 2007 (Browse shelf(Opens below)) Available 4472-8
Books Centeral Library First floor - Management 659.1 B.G.A 2007 (Browse shelf(Opens below)) Available 5467-1

Includes bibliographical references (p. 763-789) and indexes.

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