Principles of marketing / (Record no. 7808)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01580cam a2200301 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 16783611 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170531093616.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110517s2011 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2011019211 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273735960 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .K6362 2011 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc | Philip Kotler, Gary Armstrong, Anders Parment. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Swedish ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Harlow, England ; |
| -- | New York : |
| Name of publisher, distributor, etc | Prentice Hall, |
| Date of publication, distribution, etc | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 493 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing : creating and capturing customer value -- Company and marketing strategy -- Analysing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and consumer buyer behaviour -- Business markets and business buyer behaviour -- Customer-driven marketing strategy : creating value for target customers -- Branding : developing strong brands -- Products and services -- Pricing strategies -- Marketing channels -- Market communication -- Creating competitive advantage -- Marketing in a global marketplace striving for sustainability. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| Fuller form of name | (Gary M.) |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Parment, Anders, |
| Dates associated with a name | 1972- |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Source of classification or shelving scheme | Total Renewals | Date last borrowed | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Centeral Library | Centeral Library | First floor - Management | 16.11.2016 | 658.8 KPP 2011 | 19955 | 16.11.2016 | 16.11.2016 | Books | |||||||||
| Centeral Library | Centeral Library | First floor - Management | 10.12.2016 | 658.8 KPP 2011 | 19954 | 10.12.2016 | 10.12.2016 | Books | Dewey Decimal Classification | ||||||||
| Centeral Library | Centeral Library | First floor - Management | 10.12.2016 | 658.8 KPP 2011 | 20054 | 10.12.2016 | 10.12.2016 | Books | Dewey Decimal Classification | ||||||||
| Centeral Library | Centeral Library | First floor - Management | 10.12.2016 | 658.8 KPP 2011 | 20055 | 10.12.2016 | 10.12.2016 | Books | Dewey Decimal Classification | ||||||||
| Centeral Library | Centeral Library | First floor - Management | 10.12.2016 | 4 | 658.8 KPP 2011 | 22625 | 18.12.2021 | 10.12.2016 | Books | Dewey Decimal Classification | 1 | 04.12.2021 | |||||
| Centeral Library | Centeral Library | First floor - Management | 10.12.2016 | 1 | 658.8 KPP 2011 | 22626 | 23.10.2017 | 10.12.2016 | Books | Dewey Decimal Classification | 23.10.2017 | ||||||
| Centeral Library | Centeral Library | First floor - Management | 18.06.2017 | 658.8 KPP 2011 | 90005083 | 18.06.2017 | 18.06.2017 | Compact Disk | Dewey Decimal Classification | 492 MGT |