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Principles of marketing / Philip Kotler, Gary Armstrong, Anders Parment.

By: Contributor(s): Material type: TextPublication details: Harlow, England ; New York : Prentice Hall, 2011.Edition: Swedish edDescription: xviii, 493 p. : col. ill. ; 28 cmISBN:
  • 9780273735960 (pbk.)
Subject(s): DDC classification:
  • 658.8 23
LOC classification:
  • HF5415 .K6362 2011
Contents:
Marketing : creating and capturing customer value -- Company and marketing strategy -- Analysing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and consumer buyer behaviour -- Business markets and business buyer behaviour -- Customer-driven marketing strategy : creating value for target customers -- Branding : developing strong brands -- Products and services -- Pricing strategies -- Marketing channels -- Market communication -- Creating competitive advantage -- Marketing in a global marketplace striving for sustainability.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Compact Disk Centeral Library First floor - Management 658.8 KPP 2011 (Browse shelf(Opens below)) Available 492 MGT 90005083
Books Centeral Library First floor - Management 658.8 KPP 2011 (Browse shelf(Opens below)) Available 19954
Books Centeral Library First floor - Management 658.8 KPP 2011 (Browse shelf(Opens below)) Available 20054
Books Centeral Library First floor - Management 658.8 KPP 2011 (Browse shelf(Opens below)) Available 20055
Books Centeral Library First floor - Management 658.8 KPP 2011 (Browse shelf(Opens below)) Available 22625
Books Centeral Library First floor - Management 658.8 KPP 2011 (Browse shelf(Opens below)) Available 22626
Books Centeral Library First floor - Management 658.8 KPP 2011 (Browse shelf(Opens below)) Available 19955

Includes bibliographical references and indexes.

Marketing : creating and capturing customer value -- Company and marketing strategy -- Analysing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and consumer buyer behaviour -- Business markets and business buyer behaviour -- Customer-driven marketing strategy : creating value for target customers -- Branding : developing strong brands -- Products and services -- Pricing strategies -- Marketing channels -- Market communication -- Creating competitive advantage -- Marketing in a global marketplace striving for sustainability.

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