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Campaign strategies and message design : a practitioner's guide from start to finish / Mary Anne Moffitt.
Material type:
TextPublication details: Westport, Conn. : Praeger, 1999.Edition: 1st edDescription: xi, 207 p. : ill. ; 25 cmISBN: - 0275964701 (pbk. : acidfree paper)
- 0275955923 (acidfree paper)
- 659 21 M.M.C
- HM263 .M54 1999
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Centeral Library First Floor - Mass communication | 659 M.M.C 1999 (Browse shelf(Opens below)) | Available | 4468 | ||||||||||||||
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Centeral Library First Floor - Mass communication | 659 M.M.C 1999 (Browse shelf(Opens below)) | Available | 4467 |
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| 659.143E.L.D 2004 Designing and producing the television commercial / | 659.143E.L.D 2004 Designing and producing the television commercial / | 659 K.H.M 2014 The media handbook : | 659 M.M.C 1999 Campaign strategies and message design : | 659 M.M.C 1999 Campaign strategies and message design : | 659 R.A.F 2002 The fall of advertising and the rise of PR / | 659 Z.S.E 2002 The end of advertising as we know it / |
Includes bibliographical references (p. [201]-203) and index.
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