Global marketing / Warren J. Keegan, Mark C. Green
Material type:
Text2008Edition: 5th edDescription: xxiv, 643 pages : illustrations ; 28 cmContent type: - text
- unmediated
- volume
- 9780131754348
- 0131754343
- 658.84
- HF1416 .K443 2008
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| 658.84 H.S.E 2008 Essentials of global marketing / | 658.84 J.J.G 2009 Global marketing : | 658.84 K.W.G 2008 Global marketing / | 658.84 K.W.G 2008 Global marketing / | 658.84 K.W.G 2008 Global marketing / | 658.84 K.W.G 2008 Global marketing / | 658.84 K.W.G 2015 Global marketing management / |
Includes bibliographical references.
Global Marketing gives students an understanding of global marketing as a whole, as well as focusing on the importance of emerging nations in contemporary global marketing. Including regional market characteristics and preferential, social and cultural environments
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