Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik
Material type: TextPublication details: Mason, Ohio : South-Western, c2009Edition: 5th edDescription: xlii, 726 p. : chiefly col. ; 29 cmISBN:- 0324568622
- 9780324568622
- Advertising & integrated brand promotion [Cover title]
- 659.1
- HF5821 .O39 2009
Item type | Current library | Call number | Status | Date due | Barcode | |
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Books | Centeral Library First Floor - Mass communication | 659.1 O.T.A 2009 (Browse shelf(Opens below)) | Available | 12036-1 | ||
Books | Centeral Library First Floor - Mass communication | 659.1 O.T.A 2009 (Browse shelf(Opens below)) | Available | 12036-2 | ||
Books | Centeral Library First Floor - Mass communication | 659.1 O.T.A 2009 (Browse shelf(Opens below)) | Available | 12036-3 | ||
Books | Centeral Library First Floor - Mass communication | 659.1 O.T.A 2009 (Browse shelf(Opens below)) | Available | 10844 |
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659.1 N.R.D 1994 The design of advertising / | 659.1 O.T.A 2009 Advertising and integrated brand promotion / | 659.1 O.T.A 2009 Advertising and integrated brand promotion / | 659.1 O.T.A 2009 Advertising and integrated brand promotion / | 659.1 O.T.A 2009 Advertising and integrated brand promotion / | 659.1 P.D.A 2006 Advertising campaign strategy : | 659.1 P.D.A 2006 Advertising campaign strategy : |
Includes bibliographical references and indexes
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