Image from Amazon.com
Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp.
Material type:
TextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c1997.Edition: 4th edDescription: xxiv, 589 p. : col. ill. ; 27 cmISBN: - 0030103525
- 658.82 21
- HF5415.123 .S54 1997
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Books
|
Centeral Library First floor - Management | 658.82 S.T.A 1997 (Browse shelf(Opens below)) | Available | 3676 |
Browsing Centeral Library shelves,Shelving location: First floor - Management Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 658.816 N.T.S 2011 The strategy and tactics of pricing : | 658.816 N.T.S 2011 The strategy and tactics of pricing : | 658.816 N.T.S 2011 The strategy and tactics of pricing : | 658.82 S.T.A 1997 Advertising, promotion, and supplemental aspects of integrated marketing communications / | 658.82 S.T.A 2003 Advertising, promotion & supplemental aspects of integrated marketing communications / | 658.82 S.T.A 2007 Advertising, promotion, and other aspects of integrated marketing communications / | 658.82 S.T.A 2007 Advertising, promotion, and other aspects of integrated marketing communications / |
Includes bibliographical references and index.
There are no comments on this title.
Log in to your account to post a comment.