35986841_10216840653711318_1105697261150535680_n
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Idea generation / Neil Leonard, Gavin Ambrose.

By: Contributor(s): Material type: TextSeries: Basics graphic design ; 03.Publication details: Lausanne : AVA Academia, c2013.Edition: 1st edDescription: 192 p. : ill. (chiefly col.) ; 23 cmISBN:
  • 9782940411818 (pbk.)
  • 2940411816 (pbk.)
Subject(s): DDC classification:
  • 741.6 23
LOC classification:
  • Z246 .L55 2013
Contents:
1. Basic principles -- Getting started -- Kick-starting the process -- Working in a group -- Studio interview: hat-trick design -- Activity: mind mapping -- 2. Creative thinking -- Strategies and methods -- Exploring idea generation -- Studio interview: Sam Winston -- Activity: visual equations -- 3. Audience and context -- Audience-specific techniques -- Client and competition -- Construction and materials -- Studio interview: Catherine Griffiths -- Activity: random input: words, context and colour -- 4. Practical idea generation -- Working in the studio -- Working in the environment -- Studio interview: James Kape -- Activity: wayfinding -- 5. Developing and informing ideas -- Informing your ideas -- Synthesis and development -- Studio interview: re-shape invent -- Activity: making links -- 6. Application -- Presenting and communicating ideas -- Applying idea generation -- Studio interview: salad creative -- Activity: presenting and categorizing ideas.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Centeral Library Second Floor - Arts & Design 741.6 L.N.I 2013 (Browse shelf(Opens below)) Available 23544
Books Centeral Library Second Floor - Arts & Design 741.6 L.N.I 2013 (Browse shelf(Opens below)) Available 24142
Books Centeral Library Second Floor - Arts & Design 741.6 L.N.I 2013 (Browse shelf(Opens below)) Available 23545

1. Basic principles -- Getting started -- Kick-starting the process -- Working in a group -- Studio interview: hat-trick design -- Activity: mind mapping -- 2. Creative thinking -- Strategies and methods -- Exploring idea generation -- Studio interview: Sam Winston -- Activity: visual equations -- 3. Audience and context -- Audience-specific techniques -- Client and competition -- Construction and materials -- Studio interview: Catherine Griffiths -- Activity: random input: words, context and colour -- 4. Practical idea generation -- Working in the studio -- Working in the environment -- Studio interview: James Kape -- Activity: wayfinding -- 5. Developing and informing ideas -- Informing your ideas -- Synthesis and development -- Studio interview: re-shape invent -- Activity: making links -- 6. Application -- Presenting and communicating ideas -- Applying idea generation -- Studio interview: salad creative -- Activity: presenting and categorizing ideas.

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