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Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack.
Material type:
TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004.Edition: 2nd edDescription: xxvii, 538 p. : ill. ; 28 cmISBN: - 0131405462
- Integrated advertising, promotion, and marketing communications
- 659.1 21
- HF5415.123 .C58 2004
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Centeral Library First floor - Management | 659.1 C.K.I 2004 (Browse shelf(Opens below)) | Available | 61 MGT | 900046202 | |||||||||||||
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Compact Disk
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Centeral Library First floor - Management | 659.1 C.K.I 2004 (Browse shelf(Opens below)) | Available | 63 MGT | 900046204 | |||||||||||||
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Compact Disk
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Centeral Library First floor - Management | 659.1 C.K.I 2004 (Browse shelf(Opens below)) | Available | 62 MGT | 900046203 | |||||||||||||
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| 659.1 C.K.I 2004 Integrated advertising, promotion & marketing communications / | 659.1 C.K.I 2004 Integrated advertising, promotion & marketing communications / | 659.1 C.K.I 2004 Integrated advertising, promotion & marketing communications / | 659.1 C.K.I 2004 Integrated advertising, promotion & marketing communications / | 659.1 C.K.I 2004 Integrated advertising, promotion & marketing communications / | 659.1 C.K.I 2007 Integrated advertising, promotion, and marketing communications / | 659.1 C.K.I 2007 Integrated advertising, promotion, and marketing communications / |
Includes bibliographical references.
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