Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp.

By:

Contributor(s):

Material type:

TextPublication details: Mason, OH : Thomson/South-Western, c2007.Edition: 7th edDescription: xxii, 629 p. : ill. ; 29 cmISBN:

Subject(s):

DDC classification:

LOC classification:

Online resources:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Centeral Library First floor - Management				658.82 S.T.A 2007 (Browse shelf(Opens below))					Available			4463
	Books	Centeral Library First floor - Management				658.82 S.T.A 2007 (Browse shelf(Opens below))					Available			4464

Browsing Centeral Library shelves,Shelving location: First floor - Management Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.82 S.T.A 1997 Advertising, promotion, and supplemental aspects of integrated marketing communications /	658.82 S.T.A 2003 Advertising, promotion & supplemental aspects of integrated marketing communications /	658.82 S.T.A 2007 Advertising, promotion, and other aspects of integrated marketing communications /	658.82 S.T.A 2007 Advertising, promotion, and other aspects of integrated marketing communications /	658.82 W.M.P 1991 Promotional strategy :	658.82 W.M.P 1991 Promotional strategy :	658.827 D.L.C 2011 Creating powerful brands	Next

Includes bibliographical references and indexes.

There are no comments on this title.

to post a comment.