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International marketing and export management / Gerald Albaum, Edwin Duerr.

By: Contributor(s): Material type: TextPublication details: Harlow, England ; New York : Financial Times Prentice Hall, 2011.Edition: 7th edDescription: xxxi, 990 p. : ill. (chiefly col.), col. map ; 25 cmISBN:
  • 9780273743880 (pbk.)
  • 0273743880 (pbk.)
Subject(s): DDC classification:
  • 658.84 22
LOC classification:
  • HF1416 .I617 2011
Contents:
International marketing and exporting -- Bases of international marketing -- The international environment : culture; economic, forces; and competition -- The international environment : government, political and legal forces -- Market selection : definition and strategies -- Information for international market(ing) decisions -- Market entry strategies -- Export entry modes -- Nonexport entry modes -- Product decisions -- Pricing decisions -- Financing and methods of payment -- Promotion and marketing communication -- Supply chain management/logistics and handling export orders -- Organization of international marketing activities.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Compact Disk Centeral Library First floor - Management 658.84 A.G.I 2011 (Browse shelf(Opens below)) Available 495 MGT 9000050884
Compact Disk Centeral Library First floor - Management 658.84 A.G.I 2011 (Browse shelf(Opens below)) Available 544 MGT 900051623
Compact Disk Centeral Library First floor - Management 658.84 A.G.I 2011 (Browse shelf(Opens below)) Available 541 MGT 900051624
Books Centeral Library First floor - Management 658.84 A.G.I 2011 (Browse shelf(Opens below)) Available 19314
Books Centeral Library First floor - Management 658.84 A.G.I 2011 (Browse shelf(Opens below)) Available 19315
Books Centeral Library First floor - Management 658.84 A.G.I 2011 (Browse shelf(Opens below)) Available 19316
Books Centeral Library First floor - Management 658.84 A.G.I 2011 (Browse shelf(Opens below)) Available 20052
Books Centeral Library First floor - Management 658.84 A.G.I 2011 (Browse shelf(Opens below)) Available 22466
Books Centeral Library First floor - Management 658.84 A.G.I 2011 (Browse shelf(Opens below)) Available 22467
Books Centeral Library First floor - Management 658.84 A.G.I 2011 (Browse shelf(Opens below)) Available 24287
Books Centeral Library First floor - Management 658.84 A.G.I 2011 (Browse shelf(Opens below)) Available 20053

Includes bibliographical references and index.

International marketing and exporting -- Bases of international marketing -- The international environment : culture; economic, forces; and competition -- The international environment : government, political and legal forces -- Market selection : definition and strategies -- Information for international market(ing) decisions -- Market entry strategies -- Export entry modes -- Nonexport entry modes -- Product decisions -- Pricing decisions -- Financing and methods of payment -- Promotion and marketing communication -- Supply chain management/logistics and handling export orders -- Organization of international marketing activities.

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