Kleppner's advertising procedure / W. Ronald Lane, Karen Whitehill King, J. Thomas Russell.
Material type: TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008.Edition: 17th edDescription: xx, 829 p. : ill. (chiefly col.) ; 29 cmISBN:- 9780132308298
- 0132308290
- Advertising procedure
- 659.1 22
- HF5823 .K45 2008
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Books | Centeral Library First Floor - Mass communication | 659.1 L.W.K 2008 (Browse shelf(Opens below)) | Available | 5392 | ||
Books | Centeral Library First Floor - Mass communication | 659.1 L.W.K 2008 (Browse shelf(Opens below)) | Available | 5395 | ||
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Includes bibliographical references and index.
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