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Marketing management / Philip Kotler,
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2012.Edition: Arab World EdDescription: xxii, 657, [127] p. : col. ill. ; 29 cmISBN: - 9781408252734
- 658.8 22
- HF5415.13 .K64 2012
Contents:
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Centeral Library First Floor - Mass communication | 658.8 K.P.M 2012 (Browse shelf(Opens below)) | Available | 27341 | ||||||||||||||
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Centeral Library First Floor - Mass communication | 658.8 K.P.M 2012 (Browse shelf(Opens below)) | Available | 27342 | ||||||||||||||
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Centeral Library First Floor - Mass communication | 658.8 K.P.M 2012 (Browse shelf(Opens below)) | Available | 27343 | ||||||||||||||
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Centeral Library First Floor - Mass communication | 658.8 K.P.M 2012 (Browse shelf(Opens below)) | Available | 27344 | ||||||||||||||
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Centeral Library First Floor - Mass communication | 658.8 K.P.M 2012 (Browse shelf(Opens below)) | Available | 27345 | ||||||||||||||
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Centeral Library First floor - Management | 418 AC (Browse shelf(Opens below)) | Available | 70001652 | ||||||||||||||
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Centeral Library First floor - Management | 404 AC (Browse shelf(Opens below)) | Available | 70001687 | ||||||||||||||
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Centeral Library First floor - Management | 405 AC (Browse shelf(Opens below)) | Available | 70001675 | ||||||||||||||
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Centeral Library First floor - Management | 406 AC (Browse shelf(Opens below)) | Available | 70001663 | ||||||||||||||
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Centeral Library First floor - Management | 407 AC (Browse shelf(Opens below)) | Available | 70001651 | ||||||||||||||
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Centeral Library First floor - Management | 658.8 K.P.M 2012 (Browse shelf(Opens below)) | Available | 19960 | ||||||||||||||
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Centeral Library First floor - Management | 658.8 K.P.M 2012 (Browse shelf(Opens below)) | Available | 19961 | ||||||||||||||
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Centeral Library First floor - Management | 658.8 K.P.M 2012 (Browse shelf(Opens below)) | Available | 20734 | ||||||||||||||
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Centeral Library First floor - Management | 658.8 K.P.M 2012 (Browse shelf(Opens below)) | Available | 20735 | ||||||||||||||
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Centeral Library First floor - Management | 658.8 K.P.M 2012 (Browse shelf(Opens below)) | Available | 20971 | ||||||||||||||
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Centeral Library First floor - Management | 658.8 K.P.M 2012 (Browse shelf(Opens below)) | Available | 20972 | ||||||||||||||
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Centeral Library First floor - Management | 658.8 K.P.M 2012 (Browse shelf(Opens below)) | Available | 22619 | ||||||||||||||
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Centeral Library First floor - Management | 658.8 K.P.M 2012 (Browse shelf(Opens below)) | Available | 22620 | ||||||||||||||
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Centeral Library First floor - Management | 658.8 K.P.M 2012 (Browse shelf(Opens below)) | Available | 24255 | ||||||||||||||
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Centeral Library First floor - Management | 658.8 K.P.M 2012 (Browse shelf(Opens below)) | Available | 25310 | ||||||||||||||
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Centeral Library First floor - Management | 658.8 K.P.M 2012 (Browse shelf(Opens below)) | Available | 25311 | ||||||||||||||
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Centeral Library First floor - Management | 658.8 K.P.M 2012 (Browse shelf(Opens below)) | Available | 25312 | ||||||||||||||
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Centeral Library First floor - Management | 658.8 K.P.M 2012 (Browse shelf(Opens below)) | Available | 25313 | ||||||||||||||
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Centeral Library First floor - Management | 658.8 K.P.M 2012 (Browse shelf(Opens below)) | Available | 25314 | ||||||||||||||
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Centeral Library First floor - Management | 658.8 K.P.M 2012 (Browse shelf(Opens below)) | Available | 19962 |
Browsing Centeral Library shelves,Shelving location: First floor - Management Close shelf browser (Hides shelf browser)
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| 658.8 K.P.M 2012 Marketing management / | 658.8 K.P.M 2012 Marketing management / | 658.8 K.P.M 2012 Marketing management / | 658.8 K.P.M 2012 Marketing management / | 658.8 K.P.M 2022 Marketing management / | 658.8 K.P.P. 2016 Principles of marketing / | 658.8 K.P.P. 2016 Principles of marketing / |
Includes bibliographical references and index.
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
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