Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.

By:

Walker, Orville C

Contributor(s):

Mullins, John W. (John Walker)

Material type:

TextPublication details: Boston : McGraw-Hill Irwin, c2008.Edition: 6th edDescription: xx, 346 p. : ill. (chiefly col.) ; 26 cmISBN:

9780073529899 (alk. paper)
0073529893 (alk. paper)
9780071263917 (pbk.)
0071263918 (pbk.)

Subject(s):

Marketing -- Management

Genre/Form:

Lehrbuch.

DDC classification:

658.802 22

LOC classification:

HF5415.13 .W249 2008

Online resources:

Table of contents only

Summary: This text covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's interfunctional relationship.

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Centeral Library First floor - Management				658.802 W.O.M 2008 (Browse shelf(Opens below))					Available			10840

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Includes bibliographical references and indexes.

This text covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's interfunctional relationship.

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