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Public relations writing : principles in practice / Donald F. Treadwell, Jill B. Treadwell.

By: Contributor(s): Material type: TextPublication details: Thousand Oaks, Calif. : Sage Publications, c2004.Edition: Updated edDescription: x, 521 p. : ill. ; 28 cmISBN:
  • 0761945997 (pbk. : alk. paper)
  • 9780761945994 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 659.2
Online resources:
Contents:
Ch. 1. Introduction -- Ch. 2. Public relations writing -- Ch. 3. Research for public relations writing -- Ch. 4. Planning -- Ch. 5. Ethics and corporate culture -- Ch. 6. Legal issues and authorities -- Ch. 7. Design issues in public relations -- Ch. 8. From preparation to practice -- Ch. 9. Newswriting for the mass media -- Ch. 10. Writing for media under your control -- Ch. 11. Writing to persuade -- Ch. 12. Writing for the global audience -- Ch. 13. Special events -- App. A. Research methods for public relations writing -- App. B. Code of Professional Standards for the Practice of Public Relations -- App. C. Some thoughts on laws and regulations -- App. D. Printing issues -- App. E. Grammar, usage and punctuation.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Centeral Library First Floor - Mass communication 659.2 T.D.P 2004 (Browse shelf(Opens below)) Available 10337-1

Includes bibliographical references and index.

Ch. 1. Introduction -- Ch. 2. Public relations writing -- Ch. 3. Research for public relations writing -- Ch. 4. Planning -- Ch. 5. Ethics and corporate culture -- Ch. 6. Legal issues and authorities -- Ch. 7. Design issues in public relations -- Ch. 8. From preparation to practice -- Ch. 9. Newswriting for the mass media -- Ch. 10. Writing for media under your control -- Ch. 11. Writing to persuade -- Ch. 12. Writing for the global audience -- Ch. 13. Special events -- App. A. Research methods for public relations writing -- App. B. Code of Professional Standards for the Practice of Public Relations -- App. C. Some thoughts on laws and regulations -- App. D. Printing issues -- App. E. Grammar, usage and punctuation.

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