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Social marketing : influencing behaviors for good / Nancy R. Lee, Philip Kotler
Material type:
TextPublication details: Thousand Oaks, Calif. : SAGE Publications, c2011Edition: 4th edDescription: xi, 502 p. : ill. ; 24 cmISBN: - 9781412981491 (pbk. : alk. paper)
- 1412981492 (pbk. : alk. paper)
- 658.8 23
- HF5414 .K67 2011
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Centeral Library First Floor - Mass communication | 658.8 L.N.S 2011 (Browse shelf(Opens below)) | Available | 178 MCOM | 900051478 | |||||||||||||
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Centeral Library First floor - Management | 658.8 L.N.S 2011 (Browse shelf(Opens below)) | Available | 19649 | ||||||||||||||
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Centeral Library First floor - Management | 658.8 L.N.S 2011 (Browse shelf(Opens below)) | Available | 22263 | ||||||||||||||
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Centeral Library First floor - Management | 658.8 L.N.S 2011 (Browse shelf(Opens below)) | Available | 19648 |
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| 658.8 L.C.S 1991 Services marketing / | 658.8 L.C.S 2022 Services marketing : people, technology, strategy / | 658.8 L.N.S 2011 Social marketing : | 658.8 L.N.S 2011 Social marketing : | 658.8 L.N.S 2011 Social marketing : | 658.8 M.E.A 1995 Applications in basic marketing : | 658.8 M.W.C 1998 Cases in strategic marketing management : |
Includes bibliographical references and indexes
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