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Strategic advertising management / Larry Percy, Richard Elliott.

By: Contributor(s): Material type: TextPublication details: Oxford ; New York : Oxford University Press, 2009.Edition: 3rd edDescription: xviii, 424 p. : ill. (some col.) ; 25 cmISBN:
  • 9780199532575
  • 0199532575
Subject(s): DDC classification:
  • 659.1 22
LOC classification:
  • HF5438.5 .P475 2009
Online resources:
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Centeral Library First floor - Management 659.1 P.L.S 2009 (Browse shelf(Opens below)) Available 13144
Books Centeral Library First floor - Management 659.1 P.L.S 2009 (Browse shelf(Opens below)) Available 13145
Books Centeral Library First floor - Management 659.1 P.L.S 2009 (Browse shelf(Opens below)) Available 13146
Books Centeral Library First floor - Management 659.1 P.L.S 2009 (Browse shelf(Opens below)) Available 13147
Books Centeral Library First floor - Management 659.1 P.L.S 2009 (Browse shelf(Opens below)) Available 17020
Books Centeral Library First floor - Management 659.1 P.L.S 2009 (Browse shelf(Opens below)) Available 13143

Includes bibliographical references and index.

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