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Strategic marketing management : planning, implementation and control / Richard M.S. Wilson and Colin Gilligan

By: Contributor(s): Material type: TextPublisher: Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2005Edition: Third editionDescription: xii, 867 pages : illustrations ; 28Content type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0750659386 (pbk.)
Subject(s): DDC classification:
  • 658.802 22
LOC classification:
  • HF5415.13 .W547 2005
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Centeral Library First floor - Management 658.802 W.R.S 2005 (Browse shelf(Opens below)) Available 19436
Books Centeral Library First floor - Management 658.802 W.R.S 2005 (Browse shelf(Opens below)) Available 19437
Books Centeral Library First floor - Management 658.802 W.R.S 2005 (Browse shelf(Opens below)) Available 19438
Books Centeral Library First floor - Management 658.802 W.R.S 2005 (Browse shelf(Opens below)) Available 10995-2
Books Centeral Library First floor - Management 658.802 W.R.S 2005 (Browse shelf(Opens below)) Available 11059
Books Centeral Library First floor - Management 658.802 W.R.S 2005 (Browse shelf(Opens below)) Available 10995-1

Includes bibliographical references (pages [813]-851) and index

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