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Strategic marketing management : planning, implementation and control / Richard M.S. Wilson and Colin Gilligan
Material type:
TextPublisher: Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2005Edition: Third editionDescription: xii, 867 pages : illustrations ; 28Content type: - text
- unmediated
- volume
- 0750659386 (pbk.)
- 658.802 22
- HF5415.13 .W547 2005
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Centeral Library First floor - Management | 658.802 W.R.S 2005 (Browse shelf(Opens below)) | Available | 19437 | ||||||||||||||
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Centeral Library First floor - Management | 658.802 W.R.S 2005 (Browse shelf(Opens below)) | Available | 19438 | ||||||||||||||
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Centeral Library First floor - Management | 658.802 W.R.S 2005 (Browse shelf(Opens below)) | Available | 10995-2 | ||||||||||||||
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Centeral Library First floor - Management | 658.802 W.R.S 2005 (Browse shelf(Opens below)) | Available | 11059 | ||||||||||||||
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Centeral Library First floor - Management | 658.802 W.R.S 2005 (Browse shelf(Opens below)) | Available | 10995-1 |
Includes bibliographical references (pages [813]-851) and index
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